Document Type

Article

Peer Reviewed

1

Publication Date

4-26-2016

Journal/Book/Conference Title

Media and Communication

DOI of Published Version

10.17645/mac.v4i2.438

Abstract

Focusing on the communities of Eténhiritipa-Pimentel Barbosa of eastern Mato Grosso, Brazil, this article considers the tremendous shift that has taken place over the last twenty-five years in A’uwẽ-Xavante peoples’ use of audio-visual media to achieve greater representational sovereignty. It discusses the adoption of video in the context of A’uwẽ-Xavante ideologies and gendered patterns of dealing with the outside and their prior use of cassette technology. This case demonstrates that, while the adoption of new media has not proven to be the final assault in a Faustian bargain with modernity, media makers face a number of significant challenges and dilemmas, specifically curating, archiving, and also securing and sustaining financial and technological support. Partnerships and collaborations are essential but their often-precarious nature presents difficulties. Dedication, persistence, creativity and adaptability are assets community members draw upon in responding to challenges. Media makers are increasingly gaining more control and are now training the next generation of youths; young people are using new social media, as well as video and film, to achieve greater representational sovereignty.

Keywords

OAfund, Brazil, gender, Indigenous media, native Amazonia, A’uwẽ-Xavante

Journal Article Version

Version of Record

Published Article/Book Citation

Media and Communication 2016, Volume 4, Issue 2, Pages 13-32 DOI: 10.17645/mac.v4i2.438

Rights

© 2016 Laura Graham

Creative Commons License


This work is licensed under a Creative Commons Attribution 4.0 License.

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URL

http://ir.uiowa.edu/anthro_pubs/87