Document Type

Thesis

Date of Degree

2012

Degree Name

MA (Master of Arts)

Degree In

Art History

First Advisor

Craig Adcock

Abstract

Andy Warhol, one of the most famous American artists in history, achieved an extraordinary level of commercial and merchandizing success both during his lifetime and posthumously. Utilizing contemporary advertising theory, the emotional and psychological appeal of the artist to the art world and the general public is revealed.

Keywords

Andy, Art, Commercial, Pop, Success, Warhol

Pages

vii, 111

Bibliography

67-71

Comments

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Copyright

Copyright 2012 Alycia Faith Reed