Date of Degree
MA (Master of Arts)
Andy Warhol, one of the most famous American artists in history, achieved an extraordinary level of commercial and merchandizing success both during his lifetime and posthumously. Utilizing contemporary advertising theory, the emotional and psychological appeal of the artist to the art world and the general public is revealed.
Copyright 2012 Alycia Faith Reed
Reed, Alycia Faith. "Fifteen minutes and then some: an examination of Andy Warhol's extraordinary commercial success." Master's thesis, University of Iowa, 2012.