Date of Degree
MFA (Master of Fine Arts)
The hypothesis that this project aims to investigate is this: That through the arrangement of letterforms in space, a graphic designer can manipulate this voice in order to deliver a nuanced impression of language as it is intended to be heard.
As a graphic designer, my job is to communicate meaning visually. When my choice of typography aids in the assignment of proper tone of voice to words, communication is made more clear. In the typographic studies I've created in the course of this exploration, I've tried to establish the pitch, tone, and volume of typographic voice by manipulating how words look. I've created compositions that explore how we see and hear language through typography, in order to assemble data that supports my hypothesis.
Copyright 2009 Kara S Fellows
Fellows, Kara S.. "Typecast: the voice of typography." thesis, University of Iowa, 2009.