Date of Degree

2010

Document Type

PhD diss.

Degree Name

PhD (Doctor of Philosophy)

Department

Communication Studies

First Advisor

Joy E. Hayes

Abstract

In Race Matters: Race, Telenovela Representation, and Discourse in Contemporary Brazil I investigate the primetime telenovela Duas Caras (2008), examining how different factors such as narrative, audience reaction, as well as media criticism and commentary played a dynamic role in creating a meta-discourse about race in contemporary Brazil. In a larger sense, I examine how the social discourse about contemporary race relations and racism in that country were circulated, constructed and reconstructed during the time the program aired. Additionally, I explore the role of the media, particularly the telenovela, in debunking the idea that Brazil is a racial democracy. Secondly, the research incorporates the Brazilian notion that telenovelas are "open texts", meaning they are co-authored by a variety of industrial, creative, cultural and social actors, into a methodological approach that expands the traditional idea of textual analysis. In addition to reading the telenovela text itself, this study investigates the production process, audience responses and broader media coverage. Thus, the public discourse about the telenovelas is a key part of the text itself.

Pages

2, v, 182

Bibliography

172-182

Copyright

Copyright 2010 Samantha Nogueira Joyce

Included in

Communication Commons

Share

COinS