Journal of Library Administration
The business world has been using corporate branding and relationship marketing to build customer loyalty and satisfaction. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding—marketing yourself as your own brand. By thinking in terms of personal branding and relationship marketing, distance education librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians.
branding, marketing, relationship building
Published Article/Book Citation
The definitive version was published in the Journal of Library Administration, 50:5 & 6 (2010), 628-637. DOI:10.1080/01930826.2010.488928
Author posting. Copyright 2010 Daniel Gall. This is the author's version of the work. It is posted here for personal use, not for redistribution. The definitive version of the article was published in the Journal of Library Administration, Volume 50, issue 5 & 6, (2010), DOI:10.1080/01930826.2010.488928