Document Type

Article

Peer Reviewed

1

Publication Date

2010

Journal/Book/Conference Title

Journal of Library Administration

DOI of Published Version

10.1080/01930826.2010.488928

Abstract

The business world has been using corporate branding and relationship marketing to build customer loyalty and satisfaction. In recent decades, individuals have applied the tenets of branding to themselves to create the idea of personal branding—marketing yourself as your own brand. By thinking in terms of personal branding and relationship marketing, distance education librarians can more effectively reach out to remote students and build long term relationships that are beneficial to both students and librarians.

Keywords

branding, marketing, relationship building

Published Article/Book Citation

The definitive version was published in the Journal of Library Administration, 50:5 & 6 (2010), 628-637. DOI:10.1080/01930826.2010.488928

Rights

Author posting. Copyright 2010 Daniel Gall. This is the author's version of the work. It is posted here for personal use, not for redistribution.

 

URL

http://ir.uiowa.edu/lib_pubs/58