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Peer Reviewed

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Abstract

This article investigates rhetorical methods for establishing notions of common sense, especially the common sense that makes technological choices take on an aura of inevitability. I rely on a rhetorical framework drawn from Aristotle and Perelman \& Olbrechts-Tyteca, as well as the philosophers Charles Taylor and Andrew Feenberg.

Keywords

Rhetoric, Technology, Endoxa, Enthymeme, Social Imaginaries

Total Pages

31

Rights

Copyright © 2014 Joshua Welsh

Creative Commons License


This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

DOI

10.13008/2151-2957.1129

Acknowledgements

I would like to thank David Depew and an anonymous POROI reviewer for helpful feedback on this manuscript. I am also indebted to Mary Schuster, University of Minnesota and Bernadette Longo, New Jersey Institute of Technology for comments on early drafts of this piece. Finally, I am grateful to Timothy Beck for his help in preparing the text for publication.

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commonsense2 (1).htm (82 kB)

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