This article investigates rhetorical methods for establishing notions of common sense, especially the common sense that makes technological choices take on an aura of inevitability. I rely on a rhetorical framework drawn from Aristotle and Perelman \& Olbrechts-Tyteca, as well as the philosophers Charles Taylor and Andrew Feenberg.
Rhetoric, Technology, Endoxa, Enthymeme, Social Imaginaries
Copyright © 2014 Joshua Welsh
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Recommended CitationWelsh, Joshua. "Common Sense and the Rhetoric of Technology." Poroi 10, Iss. 1 (2014): Article 3. http://dx.doi.org/10.13008/2151-2957.1129
I would like to thank David Depew and an anonymous POROI reviewer for helpful feedback on this manuscript. I am also indebted to Mary Schuster, University of Minnesota and Bernadette Longo, New Jersey Institute of Technology for comments on early drafts of this piece. Finally, I am grateful to Timothy Beck for his help in preparing the text for publication.