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Peer Reviewed

1

DOI

10.13008/2151-2957.1253

Abstract

Scientific research demonstrates that monosodium glutamate (MSG) is neither solely found in Chinese food nor a cause for health panics. Nonetheless, such a narrative still persists in the public sphere. I conduct a rhetorical analysis of the original debate on MSG to illuminate how the process of genre uptake – the process of information selection and translation from medical discussion to popular news – facilitated this prejudiced understanding. In the original debate about MSG’s effects, doctors trivialized this issue via satire that was based on latent stereotypes of Chinese identity. Although performed as insider humor, these responses were sufficiently aligned to genre expectations so as to appear to outside readers as unquestionable medical fact. As this knowledge was taken up and disseminated in the public sphere, the markers of humor disappeared, but the prejudicial views remained. This case demonstrates how the process of genre uptake can perpetuate prejudiced ideological narratives even in the absence of overt discrimination.

Keywords

identification, food, race, genre theory, uptake

Total Pages

23 pages

Rights

Copyright © 2017 Jennifer L. LeMesurier

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.

Acknowledgements

Many thanks to David Depew for his generosity as an editor during the process of preparing this essay.

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