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Abstract

Scholarship concerning visual representations in science, technology, and medicine is in a preliminary phase. This essay surveys selected areas where visually-oriented rhetorical studies of science, technology and medicine are emerging. It examines the relationships between visual and verbal dimensions of scientific, technical, and medical texts; raises questions concerning the appropriateness of using concepts from the linguistic tradition to analyze visuals; and outlines fruitful areas for further study, ranging from studies of the truth-value of images through public communication about visualizations.

Keywords

visual rhetoric, visuality, visual representations in science

Total Pages

6

Rights

Copyright © 2013 Lawrence J. Prelli and Celeste Condit

DOI

10.13008/2151-2957.1166

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