In January 2014, The University of Iowa (UI) and its partners began an automotive safety research program to develop and implement a national education campaign aimed at helping drivers understand safety systems and features in their vehicles. First year efforts were concentrated on conducting a first-ever National Survey to measure knowledge and understanding of advanced vehicle safety technologies and lay the foundation for a National Education Campaign targeted at 90% of the American driving public.
The three major components of the UI project are: (1) a National Survey; (2) a National Education Campaign; and (3) a series of automotive research studies. This report describes progress through the first year on all aspects of the project as outlined in the initial proposals.
vehicle safety research, intervention, unintended acceleration study
22 pages, colorful illustrations, 20 figures and 8 tables
Copyright © 2015 the authors