Location

Santa Fe, New Mexico, USA

Date

27-6-2019

Session

Session 8 – Automation

Abstract

Higher levels of vehicle automation are forecast as a potential mobility solution for many, but understanding consumer comfort and acceptance of selfdriving technologies remains an open question. Results from a series of surveys over three years showed a slight increase in the percentage of people comfortable with full self-driving automation in 2018, following a drop from 2016 to 2017. The recovery in comfort with higher levels of automation was most pronounced among younger adults between ages 25 and 44. However, the percentage of people only comfortable with no automation or features that activate only in certain situations such as in an emergency also increased in the past year, indicating a polarizing trend. Results from the survey also showed that acceptance of self-driving vehicles is conditional on people’s ability to drive as well as having assurance regarding the safety of the technology. Responses also point to a possible misunderstanding among the public regarding the definition and availability of full self-driving technology, indicating a need for improved messaging and consumer education.

Rights

Copyright © 2019 the author(s)

DC Citation

Proceedings of the Tenth International Driving Symposium on Human Factors in Driver Assessment, Training and Vehicle Design, 24-27 June 2019, Santa Fe, New Mexico. Iowa City, IA: Public Policy Center, of Iowa, 2019: 412-418.

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Jun 27th, 12:00 AM

Consumer Comfort with Vehicle Automation: Changes Over Time

Santa Fe, New Mexico, USA

Higher levels of vehicle automation are forecast as a potential mobility solution for many, but understanding consumer comfort and acceptance of selfdriving technologies remains an open question. Results from a series of surveys over three years showed a slight increase in the percentage of people comfortable with full self-driving automation in 2018, following a drop from 2016 to 2017. The recovery in comfort with higher levels of automation was most pronounced among younger adults between ages 25 and 44. However, the percentage of people only comfortable with no automation or features that activate only in certain situations such as in an emergency also increased in the past year, indicating a polarizing trend. Results from the survey also showed that acceptance of self-driving vehicles is conditional on people’s ability to drive as well as having assurance regarding the safety of the technology. Responses also point to a possible misunderstanding among the public regarding the definition and availability of full self-driving technology, indicating a need for improved messaging and consumer education.