Date of Degree
PhD (Doctor of Philosophy)
Turner, Richard Brent
First Committee Member
Second Committee Member
Third Committee Member
Fourth Committee Member
This dissertation provides a critical discursive analysis of videos, blogs, and social media posts created by two African-American Muslim women who live in the Southern United States, Najwa Niang and Nadira Abdul-Quddus, who make up the, group, Muslimah2Muslimah. As African-American women who do not speak Arabic, Najwa and Nadira fall outside of normative institutions of Islamic learning. Thus, they have taken to YouTube to create their own interpretive communities based on their interpretations of English translated versions of the Qur’an and hadith. Through fashion and beauty tutorials on YouTube, Najwa and Nadira they perform a new Muslim cool, centering their Blackness, and challenging hegemonic formulations of Islam that subordinate African-Americans. I argue that for Najwa and Nadira, fashion is a form of embodied theology. The use their stylized bodies to reimagine religious authority, knowledge transmission, and the image of Muslim womanhood by centering Black expressive culture. My dissertation provides an important intervention in the fields of religious studies and material Islam, highlighting how debates around race and gender are enacted in everyday life.
This study explores how fashion functions as a form of resistance for African- American Muslim women. Through analyzing hijab tutorials, outfit of the day videos, and advertisements, I argue that fashion provides African-American Muslim women a means to challenge the privileged position that Arab and South Asian Muslims often hold within Muslim communities, which they use to draw the boundaries of Muslim authenticity. Through their dress practices, African-American Muslim women create alternative modes of knowledge production and transmission, as well as new images of Muslim womanhood that are centered in Black expressive culture. This study contributes to the field of religious studies by exploring how everyday practices are important sites of resistance.
fashion, hijab, Islam, YouTube vlogs
xi, 170 pages
Includes bibliographical references (pages 159-170).
Copyright © 2017 Kayla Renée Wheeler
Wheeler, Kayla Renée. "How YouTube made the hijab cool: race, gender, and authority in the American ummah." PhD (Doctor of Philosophy) thesis, University of Iowa, 2017.