DOI
10.17077/etd.9gpnmfdb
Document Type
Dissertation
Date of Degree
Summer 2017
Degree Name
PhD (Doctor of Philosophy)
Degree In
Mass Communications
First Advisor
Berry, Venise
First Committee Member
Dowling, David
Second Committee Member
Smith, Jill
Third Committee Member
Tully, Melissa
Fourth Committee Member
Vogan, Travis
Abstract
The media are experiencing a digital revolution. Substantial research has been conducted on digital technologies as they change television, print, and commercial radio. However, very little is known about the current digital adaptation in college radio. From increased online consumption, to podcasts and social media, college radio is also embracing digital technologies.
Educational engagement is important in college radio. Alternative and academic structures are being significantly influenced today through digital transformation. The college radio system has faced a number of funding and administrative tensions between stations and their universities. As these tensions continue to affect the growth and development of college radio, they should be studied.
This study investigates the use of digital technologies in two college radio station case studies. The Kotter Eight Steps of Organizational Change Model is used to analyze the change process. This model is used to analyze an urgency to create change, the role of group collaboration, and how organizational visions are established, communicated, and used to create and anchor change. Issues of leadership, decision-making, and personal and group agency are also examined as part of each station’s theoretical implications.
Through qualitative in-depth interviews and college radio station in-person and social media observations, this dissertation seeks to answer the question of how administration, staff, and management have incorporated digital media into college radio. This research also serves as a platform for a current look into how college radio is changing and can guide future research about station digital use and organizational change.
Keywords
College radio, Education, Kotter, Podcasts, Social Media, Website
Pages
xi, 254 pages
Bibliography
Includes bibliographical references (pages 205-229).
Copyright
Copyright © 2017 Kyle Joseph Miller
Recommended Citation
Miller, Kyle Joseph. "Educational engagement: college radio, digital media, and organizational change." PhD (Doctor of Philosophy) thesis, University of Iowa, 2017.
https://doi.org/10.17077/etd.9gpnmfdb