Date of Degree
MFA (Master of Fine Arts)
First Committee Member
Second Committee Member
Bork, Robert Odell
Third Committee Member
This article talks about how to take a simple product design and make it into a larger business. It gives an overview of exhibiting at the world’s largest design fair in Milan, Italy, and what the response was from the exhibition. The result of the exhibition led to a larger photographic and narrative marketing that the design industry is really putting emphasis on. Becoming a successful professional requires not only being a good designer but also being an entrepreneur. The entrepreneurial path leading to a larger business project forms its identity through manufacturing and sustainable processes.
Business, Design, Manufacturing, Marketing, Sustainability
v, 21 pages
Copyright © 2018 Vakhtangi Darjania
Darjania, Vakhtangi. "Design for business and marketing." MFA (Master of Fine Arts) thesis, University of Iowa, 2018.