DOI

10.17077/etd.v87f8fy5

Document Type

Thesis

Date of Degree

Spring 2018

Access Restrictions

Access restricted until 07/03/2020

Degree Name

MA (Master of Arts)

Degree In

Journalism

First Advisor

Melissa Tully

First Committee Member

Brian Ekdale

Second Committee Member

Thomas Oates

Abstract

Bodybuilding “mecca” Gold’s Gym Venice is a popular hotspot for athletes, celebrities, and their fans. Traditional and new media celebrities inhabit the space together and use it for a variety of purposes. Social media influencers often congregate within the walls of Gold’s Gym, using the commercial space to film, host meet-ups with fans, and socialize with other social media stars. Recently, Gold’s Gym Venice has placed restrictions on when, where, and how the influencers can film. This study explores fitness influencers in relation to their environment, the commercial space of Gold’s Gym Venice, through the strategies and tactics (De Certeau, 2011) implemented by different social groups and the self-work (Banet-Weiser, 2012) done by influencers to construct authenticity for their followers and fans. Influencers have often been studied separately from their surroundings, and this thesis analyzes the social media personalities in connection with their surroundings in order to understand how new digital workers navigate creative work in a traditional commercial space.

Keywords

bodybuilding, branding, digital media, Gold's Gym, influencers, YouTube

Pages

v, 72 pages

Bibliography

Includes bibliographical references (pages 62-66).

Copyright

Copyright © 2018 Mariah Wellman

Available for download on Friday, July 03, 2020

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