University of Iowa Honors Theses

Major Department

Journalism and Mass Communication

College

College of Liberal Arts & Sciences

Degree

BA (Bachelor of Arts)

Session and Year of Graduation

Spring 2018

Honors Major Advisor

Travis Vogan

Thesis Mentor

Kylah Hedding

Abstract

The coming of the internet and social media has meant changes in our everyday tasks and relationships. The connectivity of social media has given people more of the best resources available, other people. This concept of connecting with virtually anyone anywhere has proven to create relationships and endless opportunities for people and their ideas. Some of these people have had ideas that many people latch onto and share with others about their newfound “inspiration” or person they admire. Eventually this person grows their following due to the content, ideas and information they share. This is a social media influencer.

The fitness industry in particular is a prime area for social media influencers due to the visual capabilities and community feel. Social media has made the golden rule of marketing, two-way relationships with an audience and seller, that much easier. Health and wellness influencers can use this platform to connect with people around the world and bring their brand to life.

Keywords

fitness

Total Pages

11

Copyright

Copyright © 2018 Morgan Noonan

COinS
 

URL

https://ir.uiowa.edu/honors_theses/192