University of Iowa Honors Theses

Thesis Title

Kimberly Chexnayder Personal Branding

Major Department

Journalism and Mass Communication

College

College of Liberal Arts & Sciences

Degree

BA (Bachelor of Arts)

Session and Year of Graduation

Spring 2018

Honors Major Advisor

Travis Vogan

Thesis Mentor

Brian Ekdale

Abstract

This thesis is a personal branding audit and implementation that focuses on cohesive brand strategy and marketing. I worked to create a website and online portfolio that highlighted my personal and professional accomplishments so that I was easily identifiable through social and professional platforms.

Keywords

Kimmi Chex, Chexnayder, Branding, Personal Branding, Kimmichex

Copyright

Copyright © 2018 Kimberly Chexnayder

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COinS
 

URL

https://ir.uiowa.edu/honors_theses/214