A current rise in so-called “caveman” diets, books, exercise regimes and other trends demonstrates a cultural attempt to reclaim idealized prehistoric conditions for the modern human. In a rhetorical analysis of texts from this modern paleo culture, we identify what we call a “paleomyth” and illustrate how such lifestyle trends not only offer truncated understandings of evolutionary science, but more importantly how they offer a mythological narrative for paleo believers.
paleo, evolution, myth
Copyright © 2018 Gregory Schneider-Bateman, Julie A. Homchick Crowe
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License