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Peer Reviewed

1

DOI

10.13008/2151-2957.1313

Abstract

For nearly a decade, big data has been hyped as an amazing new technology that will benefit corporations and consumers alike. By promising customized knowledge at an accelerated pace, big data technologies have slowly saturated the digital systems American consumers use to live, work, and play. Yet have the promised benefits materialized? An examination of the proposed contact tracing applications in response to the novel coronavirus alongside existing wearable technologies reveal that our trust and vulnerability, opening our bodies to be sensed by these networked systems, is a fraught rhetorical activity: not because an omniscient system now sees us and cares for us in our time of grave need. Rather, the opaque system misunderstands our embodied rhetorical actions, is incapable of moving the American polis, and cannot generate the promised collective action.

Keywords

Big Data, Contact Tracing, Control, Kairos, Embodiment, Procedural Rhetoric

Rights

Copyright © 2021 the authors

Creative Commons License

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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