Peer Reviewed





As the U.S. population both increases and ages over the next 40 years, the numbers of patients requiring healthcare for both crisis-oriented and chronic conditions will grow in tandem (USHHS, 2009). This growth requires that healthcare practitioners and patients master new methodologies for communicating about care. Among these methodological possibilities are new and social media, such as websites, mobile phone text messaging, interactive websites, YouTube, Twitter, and Facebook. Here, communication and rhetoric of science scholars can help shape the future efficacy of Web 2.0 healthcare communication and the strategies its practitioners use toward patient activation.


new media technology, rhetoric, patient activation, healthcare crises, chronic care, communication, rhetoric of science, patient activation

Total Pages

13 pages


Copyright © 2011 Aimee K. Roundtree, Aimee Dorsten, and John J. Reif


It should be noted that the sections on chronic care in this paper were supported in part by the Clinical and Translational Science Institute Multidisciplinary Predoctoral Fellowship program, awarded through the Clinical and Translational Science Institute and the Institute for Clinical Research Education at the University of Pittsburgh (grant 5TL1RR024155-04 or 05) to John Rief.

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