Transportation & Vehicle Safety Policy

Document Type

Technical Report

Publication Date



In January 2014, The University of Iowa (UI) and its partners began an automotive safety research program to develop and implement a national education campaign aimed at helping drivers understand safety systems and features in their vehicles. First year efforts were concentrated on conducting a first-ever National Survey to measure knowledge and understanding of advanced vehicle safety technologies and lay the foundation for a National Education Campaign targeted at 90% of the American driving public.

The three major components of the UI project are: (1) a National Survey; (2) a National Education Campaign; and (3) a series of automotive research studies. This report describes progress through the first year on all aspects of the project as outlined in the initial proposals.


vehicle safety research, intervention, unintended acceleration study

Total Pages

22 pages, colorful illustrations, 20 figures and 8 tables


The three-year automotive research studies at University of Iowa include research projects on (1) emergency events in controlled environments, (2) mitigating unintended acceleration in younger and older drivers, and (3) using context to develop new unintended acceleration safety.

The three automotive research projects are housed at the National Advanced Driving Simulator (NADS). NADS is the world’s most state-of-the-art driving simulator at a public university. Principal researchers include: Dan McGehee (Director of Human Factors and Vehicle Safety Research Division at the PPC), Nazan Aksan (Department of Neurology), Omar Ahmen (Director of Operations at NADS), Chris Schwarz (NADS, Electrical Engineering), and Kathleen Stewart (Department of Geography).

Issued by: Transportation and Vehicle Safety Research Center, Public Policy Center, University of Iowa.

At head of title: University of Iowa


Copyright © 2015 the authors